Gigaset sponsors the first Bocholt Half Marathon6. June 2019 Published by Sina Lenz
The first Bocholt Half Marathon will be held on September 1, 2019. The city of Bocholt is thus adding a further sporting highlight to its range of events. This year has already seen the 20th staging of the Bocholt City Run, which Gigaset likewise supported as part of its local sport sponsoring.
“Our sponsorship activities focus on sport,” says Klaus Weßing, CEO of Gigaset AG. “We laid the foundation for that with our partnership with FC Bayern Munich and have since built on it systematically.”
In fact, Gigaset has now been involved in sport and event sponsoring for around five years. Its clear goal is to boost its reach and enable a wide audience to engage with the brand. The first Bocholt Half Marathon was a suitable addition to these activities in two respects.
“As a company with a long and rich tradition and an international orientation, we are committed to promoting local events and partnerships that nevertheless enable as wide an outreach as possible,” says Raphael Dörr, SVP Corporate Communications & Investor Relations, who is also responsible for global sponsorship at Gigaset. “We are represented on a broad front internationally with partnerships like those with FC Bayern Munich or Ascot. But it is no less important for us to be active locally in Bocholt. We support the FC Bocholt soccer club, as well as a raft of events. Adding further sporting highlights was an obvious step.”
The concept is to be right in the thick of things, not simply on the sidelines. Gigaset is not only sponsoring the first half marathon: Employees from the company will also line up in Gigaset’s colors to complete the 20 kilometers. Gigaset employees also participated in the 20th Bocholt City Run.