BILD award: Gigaset is once again one of Germany’s favourites27. April 2021 Published by Jana Greyling
For the second time in a row, the analysis institute ServiceValue and the high-circulation daily newspaper BILD conducted a study to find out which companies are very popular among customers and thus belong to “Germany’s favourites 2021”. A recommendation among friends is usually much more valuable than any advertisement, because the experiences of friends or relatives are often trusted more. That is why ServiceValue and BILD asked consumers to rate the overall offering of their favourite brands. Gigaset once again managed to finish with the rating “very high overall satisfaction” in the “security” sector this year.
Within the scope of the nationwide study, a total of 470,298 consumer judgements were obtained on 1,902 companies from 163 sectors. The respondents were asked to indicate whether, in their opinion, the price, product and service of the respective companies were satisfactory and whether they would choose this provider again on the next occasion or recommend it to friends. The surveys were conducted via an online access panel from January 2021 to February 2021 and respondents had to answer the following question:
“Please rate the following providers based on your own experience. How strong is your overall satisfaction? Please base your assessment on all aspects that are relevant to you personally (e.g. price, product, brand) and also take into account the extent to which you would choose the respective provider again”.
The ratings could be given on a five-point response scale. Within the respective industry groups, the companies with the best average scores were awarded the rating “highest overall satisfaction”, “very high overall satisfaction” and “high overall satisfaction”. Gigaset is also one of Germany’s favourites and received the rating “very high overall satisfaction” and thus occupies third place in the ranking of the “Security” industry.
“This is a very pleasing result for Gigaset, especially considering the ever-expanding market and strong competition,” said Anne Dickau, SVP Product House at Gigaset. “We are very proud that our brand and the Gigaset smart home portfolio continues to be well received and recommended by customers. This shows that we are exactly where we want to be, namely in the middle of society. We are on the right track and offer our customers what they expect from a smart home system.”
The full survey and results are published here – a direct look at the ranking of security favourites is available here.