Broadband@SMEs visits Gigaset12. July 2019 Published by Raphael Doerr
The information campaign Breitband@Mittelstand (“Broadband@SMEs”) spells out the benefits of the gigabit infrastructure to enterprises. The Information Mobile of the German Federal Ministry of Transport and Digital Infrastructure is currently touring Germany and stopped off at Gigaset in Bocholt, North-Rhine-Westphalia. The company, with its long and rich tradition, presented itself to partners and entrepreneurs from the region as one of the trailblazers in digitalization and gave fascinating insights into its cutting-edge production operations.
The Information Mobile of the Federal Ministry of Transport and Digital Infrastructure
Today’s customers are well-informed, often online and expect offers tailored to them. They switch between brands and compare the individual products. That’s a challenge for companies. How can these challenges in promoting customer loyalty online be overcome? “We at Gigaset put the customer at the center of all we do,” says Gunter Schlingemann, SVP Digitalization at Gigaset. “Our ecosystem creates a space where you can feel at home. We have the right product for all areas of life.”
In addition to Schlingemann’s keynote, the Federal Broadband Competence Office spoke about digital transformation and possible applications. And the Institute for Internet Security at the Westphalian University of Applied Sciences put the case for just how important IT security is. After all, digitalization also harbors risks. Awareness of cyber threats needs to be raised among employees, according to the experts from Gelsenkirchen, and it is necessary to keep on developing technologies further. Every company should develop its own security guidelines and processes. That is a daunting task that soon puts companies off, especially small and medium-sized enterprises. The Institute for Internet Security has tips and tricks to help here. For example, the “finallysafe” tool, which gives organizations an overview of the network security situation, identifies weak points and is easy to implement. It also involves very little maintenance work.
Exclusive insights into Gigaset
To conclude the visit, participants were given an exclusive guided tour of Gigaset’s production facilities and were able to take a look at the Information Mobile of the Federal Ministry of Transport and Digital Infrastructure. Experts from the Federal Broadband Competence Office presented funding opportunities and gave advice on how the digital transformation will change communication, business models and production processes.