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Source: iStock.com/Sarah Köster
Gigaset named one of the best online shops in Germany
24. September 2021 Published by Raphael DoerrEven before the Corona pandemic began, the shopping behaviour of Germans slowly started to change. Online shopping became more and more popular and numerous online shops profited from this development. The Corona crisis massively accelerated this trend towards e-commerce and partly also revealed shortcomings of some providers. Not all of them manage to satisfy their customers. Which online shops are top from the consumer’s point of view was answered by the large survey of the German Institute for Service Quality (DISQ) and the news channel ntv. As part of this study, the prize “Germany’s Best Online Shops” was awarded for the seventh time to the top online shops in Germany. Gigaset is one of this year’s award winners in the “Smart Home” category.
Within the scope of the study, six elementary performance areas of an online shop were analysed and evaluated: price-performance ratio, offer, customer service, internet presence, shipping and returns as well as ordering and payment conditions. In addition, consumers were asked to give their opinion on whether they would recommend the online shop to others. The subject of the study was the customers’ satisfaction with the respective online shops in the six service areas described, for which more than 50 aspects such as pricing, product quality, variety of offers and the attractiveness, information content and user-friendliness of the website were taken into account.
From March to May 2021, German consumers were able to submit their opinions on the more than 880 providers that were selected in the survey via an online panel. A total of around 60,000 customer opinions were collected and based on these, the best providers, listed according to 80 different sectors, were awarded the renowned online shop prize. The sectors ranged from home and fashion to electronics, building & DIY, sports & hobbies and car accessories.
Jörg Brühl and Klaus Weßing
“With such high demands from DISQ and ntv, it is particularly pleasing that Gigaset has developed one of the best online shops in the smart home sector and is therefore one of this year’s winners. We have worked massively and at all levels on our online competence over the last few years. The user experience and satisfaction of our customers are the decisive criteria for us and this award is proof that we are definitely on the right track with our online shop and everything that goes with it,” says Jörg Brühl, SVP Marketing at Gigaset.
“We want to make the most of the opportunities that digitalisation offers us and at the same time put the customer at the centre. The award proves that we are not only a strong partner for traditional retail, but also a key player for our customers in the eCommerce sector,” adds Klaus Weßing, CEO of Gigaset.
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