Connecting last jigsaw puzzle piece. Source: iStock.com/tadamichi

New Vice President of Sales at Gigaset: Clemens Lapawczyk appointed VP Sales Germany

27. July 2021 Published by Raphael Doerr

Gigaset is aligning the personnel for its Sales organization to the long-term challenges of the market, and has appointed Clemens Lapawczyk to the position of Vice President Sales Germany. He succeeds Ralf Lueb, who assumed responsibility on July 1, 2021 as Senior Vice President Global Sales for Gigaset’s global sales activities.

Clemens Lapawczyk was last responsible as Head of Regional Sales, among other things, for driving forward purchasing alliances and sales via the partner Amazon. The experienced manager has been at Gigaset for more than 30 years. “Clemens’ many years of experience and know-how in the industry make him an excellent choice for this position,” says Ralf Lueb. “He has sustainably positioned our smartphone business, and it’s thanks to him that the partnership with Amazon has picked up more and more speed. His broad grasp of the shift from retail to online commended him for this particularly responsible position. The fact that we were able to fill this pivotal role internally shows once again that we have competent and strong people within our own ranks.”

The year 2020 revealed how quickly the general conditions for trading and hence the purchasing behavior of consumers can change. “Gigaset has a very high weighted distribution across all retail channels in Germany,” says Clemens Lapawczyk. “That allowed us, together with our trading partners, to also cope with the difficult situation during the coronavirus lockdown. The relationship as partners and a strong basis of trust are among our major strengths. In my new role I aim to always keep the focus on the entire market in Germany.”

The sales region Germany covers all activities with distributors, purchasing alliances, more than 20,000 specialty retailers, system houses, omnichannel marketers, and project business with key strategic OEM and B2B partners. Clemens Lapawczyk and his team of Key Account Managers and Regional Sales Managers are a key pillar in the Gigaset Sales organization.

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