Plus X Award 2022: Gigaset retail brand of the year again

20. April 2022 Published by Raphael Doerr

The Gigaset brand is at home in Germany, Europe and the world. The long-established company is not only Europe’s number 1 for DECT telephony but also one of the best-known telecommunications brands worldwide. In around 54 countries, private and business customers alike appreciate the quality, design, functionality and sustainability of the company’s products. The company’s decades of success would not be possible without its close ties to specialist retailers. The fact that Gigaset sees itself as a partner in this was once again recognised in 2022 when it received the prestigious Plus X Award for “Specialist Retailer Brand of the Year 2022”.

The Plus X Award is the world’s largest innovation prize for technology, sport and lifestyle. It traditionally awards seals of quality in seven established categories: Innovation, High Quality, Design, Ease of Use, Functionality, Ergonomics and Ecology. Special awards are also presented at regular intervals to draw attention to special achievements by brands and companies. One of these is the “Specialist Trade Brand of the Year”. The award is based on a nationwide survey in which the Plus X Award calls on specialist retailers to vote for their favorite brand.

Gigaset will continue to be a showcase partner for specialist retailers in 2022  
With the special award “Retailer Brand of the Year”, the Plus X Award recognises companies that have made a special contribution to their partnership with retailers. Gigaset has supported retailers with training programs, webinars, information material, various video formats, at events and with numerous sales-promoting measures.

Specialist retailers have been Gigaset’s partners for decades 
“The specialist trade is of the utmost importance to us,” says Ralf Lueb, SVP Global Sales at Gigaset. “For all the appeal that e-commerce has, the importance of specialist retailers for products that require explanation or complex projects in the B2B sector is irreplaceable. We stand firmly by our partners, who in many cases have been with us for decades. The specialised trade is an important interface between manufacturer and customer. They score points with their advisory skills and provide customers with valuable assistance. We appreciate that and that’s why we place so much value on a partnership with our retailers.”

The close cooperation between Gigaset and specialist retailers therefore continues to gain in importance – regardless of e-commerce and digitalization – in order to be able to satisfy customers and optimally accompany complex unified communications projects in the B2B sector.

“We are very proud that after 2021 we are also seen as the best trade brand of the year in 2022. It is an award from our trade partners and thus an important feedback to us,” Ralf Lueb continues. “The award shows that Gigaset, or rather all employees in sales, have worked very responsibly and in partnership with retailers and tradesmen. I would like to thank them for this!”

The Gigaset sales concept
In addition to the broad availability of B2C products in established online and retail channels, Gigaset distributes its B2B portfolio through a network of qualified partners – including IT and telecommunications providers as well as value added resellers (VARs) and enterprise systems providers. The partners advise, sell and install Gigaset Professional solutions and offer other services to customers. More information about Gigaset’s B2B partners can be found here.

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