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Take a look behind the scenes: What does a Product Manager Professional do at Gigaset?

28. April 2022 Published by Raphael Doerr

What does a Product Manager actually do? What does their day-to-day work look like and what are the tasks of a product manager at Gigaset? In a new video series, the Gigaset colleagues themselves explain this and provide us with an insight into their exciting job. In the first video in our series, Michael Anft provides insights into the everyday life of a product manager in the Professional segment at Gigaset. He explains what a product manager in the professional area has to pay particular attention to and how Gigaset’s professional partner system works.


Michael Anft

As Product Manager at Gigaset in the Professional segment, Michael Anft is responsible for not just one product, but a whole range of products. In addition to accompanying a product from the idea to the finished device, he also has to pay particular attention to ensuring that the devices developed are suitable for everyday business use. This is especially important for devices that are used by craftsmen or construction workers, for example, because these are challenged quite differently than consumer devices and must be robust and easy to clean. The Gigaset R700H PRO, launched in September 2020, is a robust handset for challenging environments. It is dust-proof, water-proof, scratch-proof, resistant to disinfectants and, thanks to its powerful battery, lasts all day without needing to be recharged.

Setting up a telephone system, especially for an office, practice or shop, is often more complicated than expected. To ensure that everything runs smoothly during installation, you need a level of technical knowledge that goes beyond your everyday knowledge. That’s why Gigaset devices for business customers are sold through value added resellers, system houses, IT houses and telecommunications providers. These partners advise business customers and, as experts, determine the best communication solution for the company and support the complicated set-up of telephone systems, explains Michael Anft.

The full video, can now be viewed here or on YouTube.

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