Gigaset recognized once again as a “Digital Champion”8. September 2022 Published by Jana Greyling
Customer intimacy in the digital shopping world is what most companies strive for, yet the demands of customers keep on growing. And that is precisely why an ever stronger online presences in the form of websites, social media profiles and also mobile apps has become indispensable for most major companies. The “Digital Champions” study conducted by the rating and ranking agency ServiceValue in collaboration with the daily German newspaper DIE WELT examined which companies are successfully establishing especially strong customer intimacy with their digitalization measures. In the study, Gigaset was awarded the bronze medal as a “Digital Champion 2022” in the overall ranking for all the companies.
This is now the fifth time that ServiceValue and DIE WELT have examined customer enthusiasm in relation to digital customer intimacy of more than 1,800 companies and recognized the best. The “Digital Champions” study is based on an online customer survey initiated by the organizers that obtained over 365,000 customer opinions on 1,817 companies from 148 sectors. The survey was carried out across all sectors and without the involvement of the companies. At least 200 customer opinions were obtained for each company/brand based on the following questions:
- Are you able to rate the digital customer intimacy of [company/brand] from your own personal experience?
- Please specify the companies/brands that have excited you personally with their digital customer intimacy.
Following the evaluation of the results, companies with an above-average index score were awarded gold, silver and bronze medals. Companies winning the “Digital Champions” accolade have shown that they are using digital channels as instruments in their own right to create and maintain customer intimacy. Gigaset is number 433 in the overall ranking and was therefore awarded the bronze medal.
“We are delighted to have also been recognized this year as a “Digital Champion”, given that customers have had a certain expectation for quite some time now that companies should offer them the option of being able to use their services or get in contact with them via digital channels. A purely online presence is no longer enough these days, which is why it’s important to us to also offer other opportunities for exchange through interaction and proactive service orientation. This award shows that our efforts in this direction are viewed very positively and are still successful,” says Andreas Merker, SVP Quality & Service Assurance at Gigaset.