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Always keeping an eye on current megatrends: As Senior Manager Innovation, Insights & Foresights, Alexandra Schön is responsible for incorporating user needs into the product development process via elements of consumer insight research. Read here why she finds fulfillment in strategic and creative work. Tell us something about your role at Gigaset. As Senior Manager more
The smartphone has long become a constant companion in the trouser pocket of most Germans. More than 3 billion people worldwide use a smartphone. And that begs the question: How is the smartphone used in other countries? For example, in South Africa compared to China, or France compared to Japan? A study conducted in 22 more
You probably notice it from your own viewing habits: video streaming has become established and we couldn’t imagine life without it. A survey by Bitkom Research now reveals that on-demand portals in particular are growing in popularity – and that is why their number also keeps on increasing. Of course, streaming works best on our more