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The term “myth” comes from the ancient Greek and means something like “word, speech, narration of events”. This usually refers to stories about gods, heroes and people. However, when we speak of a “myth” in everyday life, we often mean something invented or false. Today we would probably call it fake news. What does this more
The need to explore and enjoy nature has always driven us humans. Today, supported by modern technology, outdoor enthusiasts have access to smart tools that enrich the nature experience. We present a selection of outdoor apps that will help you plan your trips better and make them safer. Apemap – The master of route planning more
Always keeping an eye on current megatrends: As Senior Manager Innovation, Insights & Foresights, Alexandra Schön is responsible for incorporating user needs into the product development process via elements of consumer insight research. Read here why she finds fulfillment in strategic and creative work. Tell us something about your role at Gigaset. As Senior Manager more
For many users, a smartphone update also means protection against cyber attacks and is usually carried out immediately. “There is a new update available! – when this message appears on the smartphone display, many users are quick to act. For 44 percent, an update is carried out as soon as it is available. Another 19 more
The business and consulting firm PricewaterhouseCoopers examined current consumer trends along the customer journey for the current “Global Consumer Insights Survey -Pulse 6” and found: Stationary retail remains the most used shopping channel for German consumers. 34% shop in local shops at least weekly. But, and this is remarkable: the smartphone is the most important more
According to a Bitkom survey, when homesickness becomes too much on holiday, German summer holidaymakers prefer to reach for their phones to chat with loved ones back home about how great the holiday is, how wonderful the food, how beautiful the sea. Exactly 73 percent use their smartphone or telephone for this purpose and 70 more
On average, young people between the ages of 16 and 18 have 33 hours of schooling a week, plus, of course, dozens of hours of homework and studying. True to the Latin saying: Non scholae, sed vitae discimus. The little free time that remains is spent more on sports and with friends. But the Internet more
In the 20th century, especially in Berlin, advertising pillars were a part of urban life, just like fountains, park benches, public toilets or trash cans. They were part of the standardized furnishings of the city. But in the course of digitization, they slowly disappeared from the city. People no longer needed them as a source more
Artificial intelligence is on the rise: Hardly a day goes by without reports in social media about new, supposedly helpful AI tools. Sophisticated AI can now create entire pop songs, take deceptively real photos, and even imitate human voices. The latter is now being exploited by scammers, who are using cloned voices to call people more
Germany is going flat out when it comes to expanding fiber optic networks, and aims to achieve the digital revolution with its current Gigabit Strategy. “Home office, streaming on board an ICE, and network access from a chalet in the mountains finally need to be possible without any difficulty. For that, we require powerful digital infrastructures more